About Us
Emerging FMCG Food Brands With A Mission To Healthify The World - Foods24x7, Beezo & Yummzi.
After looking at alternatives
Who We Are
- Pure and natural honey
- Dry fruits and healthy snacks
- Traditional Indian food products
- Processed healthy foods
- Food export to global markets
With strong roots in India and expanding reach in Sri Lanka and South East Asia, we bridge traditional food wisdom with modern-day convenience.
A perfect fit for your every day life
Our Mission
Simplicity in design and form
Our Vision
Our vision is to become India’s most trusted food brand, celebrated for purity, transparency, and our commitment to Indian heritage foods.
Our Brands
We proudly operate multiple consumer-loved brands across food and FMCG categories.
- Honey Sachets
- Subscription Packs
- Daily-use jars
- Bulk & premium raw honey variants
- Salted Cashews
- Premium Almonds
- Roasted Makhana
- Crunchy Peanuts
- Khoi
- Muri (Puffed Rice)
- Urad Dal Badi
- Jaggery Khoi & Jaggery Batasa
- Essential grocery items
Foods24x7 – Traditional Snacks, Straight From Home
Our Brands
Foods24x7 celebrates India’s rich food traditions, especially the timeless flavors of East India.
We bring authentic, fresh, and hygienic everyday essentials such as:
- Khoi
- Muri (Puffed Rice)
- Urad Dal Badi
- Jaggery Khoi & Jaggery Batasa
- Essential grocery items
Every product is sourced with care and processed to retain its natural taste and purity — perfect for families who love real, traditional flavors.
Beezo – Pure Honey, Made Simple & Modern
Beezo is our dedicated honey brand offering premium-quality honey in convenient formats — crafted for purity, safety, and everyday nutrition.
- Honey Sachets
- Subscription Packs
- Daily-use honey jars
- Bulk & premium raw honey variants
Beezo focuses on purity, safety, and nutrition, making it easier for health-conscious consumers to include honey in their daily lifestyle.
Yummzi – Healthy Snacks, Anytime
Yummzi is crafted for those who prefer healthy, tasty snacking without compromise. Our range includes:
- Salted Cashews
- Premium Almonds
- Roasted Makhana
- Crunchy Peanuts
Yummzi delivers clean, nutritious snacking options that fit modern lifestyles.
Our Infrastructure & Strength
Logistics & Supply Chain
We operate with a reliable and efficient logistics ecosystem supported by:
- Leading national transporters
- Trusted shipping companies
- Faster movement from farms to distribution centers
Distribution Support
Our infrastructure includes:
- C&F Agencies
- Distributor Network
- Storage facilities across 3–4 major cities
This ensures product availability, freshness, and timely delivery to customers across India and international markets.
Our Presence & Market Reach
We currently have an active presence in Mumbai, Kolkata, Bangalore, Pune, Thane
We continue to expand rapidly with strong demand for traditional snacks, honey products, and healthy snacking categories.
Our Team & Community Impact
Strong Leadership & On-Ground Operations
Our team is spread across:
- Maharashtra
- West Bengal
- Karnataka
With a Feet-On-Street Model and leadership on the ground, we ensure governance, quality, and smooth supply chain operations at every step.
Backed by Trusted Investors
With investments from the Middle East and India, Hidefination Enterprises Pvt. Ltd. is growing into a future-ready FMCG house focused on trust, innovation, and customer satisfaction.
Why Choose Us?
We bring authenticity, strict quality, inclusive sourcing and dependable delivery — backed by a transparent, customer-first philosophy. Food is more than taste; it's trust and the people behind it.
100% authentic Indian food
Traditional recipes and region-specific ingredients — genuine taste in every batch.
Hygienic processing
Certified facilities, batch traceability and strict quality checks ensure safety and consistency.
Inclusive sourcing
We work with farmers and cooperatives — returning value to communities and preserving tradition.
Reliable delivery
Regional hubs and tracked logistics keep lead times short and shelves stocked.
Transparent & customer-first
Clear labels, fair pricing and responsive support — transparency in every step.
Affordable cost
Fair pricing without sacrificing quality — value that supports both customers and growers.
Our Promise
We promise to deliver products with integrity — every step, every ingredient.
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Pure ingredients
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Honest sourcing
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Authentic taste
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Responsible practices
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Products your family can trust
Thank you for being part of our journey as we work toward becoming India’s most trusted food brand.
Our incredible team are here for you
Aftab
Founder
CXO II Chief Of People & Strategy II Trustee II Entrepreneur II Investor II Author
FSL II TATA II CITI Bank II MNCs
Seema
Co-Founder
Entrepreneur II Investor II Lawyer II Educationist
Farid
Executive Director
Entrepreneur II Investor II Banker
TATA II Citi Bank II NIIT II Air India
Imran
Director
CXO II Entrepreneur II Investor
Qatar Foundation II Mannai Corporation, II Al-Asmakh
Neha
Director
Entrepreneur II Investor
